Richard Rumelt, author of “Good Strategy Bad Strategy: The Difference and Why It Matters”, is perhaps the world’s prominent thought leader on developing and executing strategy.

His work distills down to a deeper meaning of focus – a concentration and coordination of action and resources that creates an advantage.

Everything you need to apply Richard Rumelt’s thinking sits within #stratapp. #startapp gives you an easy frame to manage and repeat the cycle (from ideation to planning, to strategy, to execution and learning) in one digital workspace. As Rumelt says, you get to cut through “a flurry or fluff masking an absence of substance”, at all levels of your organization.

#stratapp helps you do this in a way that engages the hearts and minds of your employees, without creating rigid expectations or slowing you down.