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Professor Roger Martin on what CEOs should really be doing

By Ash Richardson

Professor Roger Martin is a legend on strategy.

His thinking plays well to #stratapp, the world’s first org-wide strategy application that includes execution of both strategy and day to day work, alongside social collaboration with context and structure.

“In my 36 years of working with companies, I still haven’t seen an example of a strategy that was so tightly specified that the people ‘executing’ it didn’t have to make major choices—choices as tricky and important as the so-called ‘strategy choices’ themselves.”

#stratapp tightens this process of evolving strategic choices and progressively learning from execution, providing a real-time line-of-sight through strategy, OKRs, day to day work and culture. This elevates collective performance by keeping everyone aligned; from board, CEO and senior executives, through to middle management, team leaders and front line employees.


connects to

culture elevation

  • radical transparency and trust
  • real-time alignment and collaboration

next gen ready

  • by 2025 more than 75% of employees are y-gen / millennials
  • asking y-gen to collaborate via email and static docs, is like asking all of us to go back to using fax machines

employee productivity

  • 15-30% increase in productivity
  • provide every employee the tools to succeed
  • attract and retain the best talent, for the right reasons

business performance

  • 15-30% increase in business valuation
  • de-risk and make the business agile
  • execute strategy and daily work above expectations

update me on future #stratapp innovations


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