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many strategies fail because they’re not actually strategies by HBR.org

By Ash Richardson

Static strategy docs and top-down comms is so old school!

“The strategy consultants come in, do their work, and document the new strategy in a PowerPoint presentation and a weighty report. Town hall meetings are organized, employees are told to change their behavior, balanced scorecards are reformulated, and budgets are set aside to support initiatives that fit the new strategy. And then nothing happens.”

That’s been the way for the last 30 years. Static strategy documents that tend to be communicated top-down and tied to stretch, reasonable or conservative measures/KPIs/OKRs.

We see there are two problems.

The first, articulated by Freek Vermeulen as: “A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do.” This point is convincingly argued by Richard Rumelt, mentioned in our other article.

The second, is the need to break the age old paradigm of static documents and the terrible human experience of communicating via email.

#stratapp helps solve both problems, not only by killing internal email. When you start to articulate your strategy inside #stratapp, the transparency and tree hierarchy naturally drives clarity in strategic choices. There are no static documents and all social collaboration takes place within the context of that hierarchy – so instead of just adding more noise, the social engagement, at all levels of the organization, has a direct and meaningful impact on strategic choices, strategy development, execution planning, execution and the evolution of those four.


connects to

culture elevation

  • radical transparency and trust
  • real-time alignment and collaboration

next gen ready

  • by 2025 more than 75% of employees are y-gen / millennials
  • asking y-gen to collaborate via email and static docs, is like asking all of us to go back to using fax machines

employee productivity

  • 15-30% increase in productivity
  • provide every employee the tools to succeed
  • attract and retain the best talent, for the right reasons

business performance

  • 15-30% increase in business valuation
  • de-risk and make the business agile
  • execute strategy and daily work above expectations

update me on future #stratapp innovations


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