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how to excel at both strategy and execution by HBR.org

By Ash Richardson

Company leaders rarely excel at both strategy and execution.

“According to a global survey of 700 executives across a variety of industries, conducted by the strategy consulting division of PwC, only 8% of company leaders were said to excel at both strategy and execution.”

“…a bold vision needs to include both a very ambitious destination and a well-conceived path for execution that will get you there.“

“Leaders who master both strategy and execution start by building a bold but executable strategy. Next, they ensure that the company is investing behind the change. And last, they make sure the entire organization is motivated to go the journey.”

This is exactly why #stratapp is not a strategy-only application.

#stratapp enables all leaders, regardless of their underlying skill orientation, to deliver on both strategy and execution.


connects to

culture elevation

  • radical transparency and trust
  • real-time alignment and collaboration

next gen ready

  • by 2025 more than 75% of employees are y-gen / millennials
  • asking y-gen to collaborate via email and static docs, is like asking all of us to go back to using fax machines

employee productivity

  • 15-30% increase in productivity
  • provide every employee the tools to succeed
  • attract and retain the best talent, for the right reasons

business performance

  • 15-30% increase in business valuation
  • de-risk and make the business agile
  • execute strategy and daily work above expectations

update me on future #stratapp innovations


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