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how great leaders inspire action by Simon Sinek

By Ash Richardson

Y-gen / millennials globally embrace Simon Sinek’s TED talk on ‘start with why’.

“People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.”

Simon Sinek has become a global phenomenon since this TED talk.

He particularly resonates with y-generation. #stratapp is deliberately designed for the current and next generation workforce – both audiences want to know why their organization exists.

Therefore, #stratapp’s strategy module includes a Why page – it is optional, but we’d love you to turn it on.


connects to

culture elevation

  • radical transparency and trust
  • real-time alignment and collaboration

next gen ready

  • by 2025 more than 75% of employees are y-gen / millennials
  • asking y-gen to collaborate via email and static docs, is like asking all of us to go back to using fax machines

employee productivity

  • 15-30% increase in productivity
  • provide every employee the tools to succeed
  • attract and retain the best talent, for the right reasons

business performance

  • 15-30% increase in business valuation
  • de-risk and make the business agile
  • execute strategy and daily work above expectations

update me on future #stratapp innovations


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