Euromonitor International, a global market research company, has recently released its Top 10 Global Consumer Trends for 2023. The report offers insights into emerging consumer behavior patterns and highlights the impact of technology, changing demographics, and environmental concerns on consumer preferences.
In this article, we’ll take a closer look at the trends and explore how #stratapp is at the forefront of these trends.
Authentic Automation
This is crucial for delivering meaningful solutions, which require humans and machines to work in harmony. Tech benefits should surpass the need for personal interactions while emotional connections should not be overlooked.
Budgeteers
The cost of living crisis has led to a decrease in purchasing power for consumers, making saving money a top priority. We have made stratapp affordable for users – free for individuals and only $4.90 per user per month for teams.
Control the Scroll
Control the scroll trend shows that consumers are still using their devices frequently but prefer an efficient and curated digital experience. We designed the tool to eliminate distractions and context switching. Save time and reduce stress with split notifications that are adjusted by your role relative to each piece of work and the type of device you are on.
We also aggregate social conversations around the context of the work they belong to, saving you countless hours each week by not having to work through notifications.
Here & Now
No time like the present! Consumers are allowing themselves to indulge in some enjoyment. With the world focusing on work-life balance, we’ve launched a time management module to help users pursue happiness at and outside of work.
TheThrivers
Consumers are experiencing fatigue as they cope with the chaos of the world, and personal needs take precedence over all else. In 2022, 53% of consumers maintained strict boundaries between work/school and personal life. #stratapp allows users to focus on what matters most and avoid distractions.
Young and Disrupted
Gen Z is standing up for their beliefs and making their voices heard. These consumers are immune to traditional advertising and seek authenticity and social impact. #stratapp aims for inclusivity and transparency by engaging all generations with meaningful context.
Euromonitor International’s Top Global Consumer Trends for 2023 highlight the shifting consumer behaviour patterns and the growing demand for purposeful, sustainable, and digitally empowered lifestyles.
You can try #stratapp for free at https://stratappsaas.com.
