How to Excel at Both Strategy and Execution by

Written by Ash Richardson

20 years digital tech and strategy experience, including co-founding #team, Accenture, MP of Oyster Partners (now DigitasLBi) and ex-VC investing in technology startups. Unique skills on product strategy, design and offshoring.

Company leaders rarely excel at both strategy and execution.

“According to a global survey of 700 executives across a variety of industries, conducted by the strategy consulting division of PwC, only 8% of company leaders were said to excel at both strategy and execution.”

“…a bold vision needs to include both a very ambitious destination and a well-conceived path for execution that will get you there.“

“Leaders who master both strategy and execution start by building a bold but executable strategy. Next, they ensure that the company is investing behind the change. And last, they make sure the entire organization is motivated to go the journey.”

This is exactly why #stratapp is not a strategy-only application.

#stratapp enables all leaders, regardless of their underlying skill orientation, to deliver on both strategy and execution.


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