How Great Leaders Inspire Action by Simon Sinek

Written by Ash Richardson

20 years digital tech and strategy experience, including co-founding #team, Accenture, MP of Oyster Partners (now DigitasLBi) and ex-VC investing in technology startups. Unique skills on product strategy, design and offshoring.

Y-gen / millennials globally embrace Simon Sinek’s TED talk on ‘start with why’.

“People don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.”

Simon Sinek has become a global phenomenon since this TED talk.

He particularly resonates with the y-generation. #stratapp is deliberately designed for the current and next-generation workforce – both audiences want to know why their organization exists.

Therefore, #stratapp’s strategy module includes a Why page – it is optional, but we’d love you to turn it on.


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