Good Strategy Bad Strategy by Richard Rumelt

Written by Ash Richardson

20 years digital tech and strategy experience, including co-founding #team, Accenture, MP of Oyster Partners (now DigitasLBi) and ex-VC investing in technology startups. Unique skills on product strategy, design and offshoring.

Richard Rumelt is brilliant!

In our view, this is all time greatest thinking and resource for developing and executing strategy.

As Chuck Harrington, CEO of Parsons Corporation, says: “Richard Rumelt reinforces that a strategy is not a goal or objectives. It is the battle plan for action that is designed upon a unique set of attributes or conditions (kernels) that sets an organization apart from its competitors (leverages) and results in exceptional and sustainable profits.”

#stratapp’s strategy tree hierarchy, collaboration workboards and org-wide social helps to bring alive this battle plan like never before.

#stratapp provides real time, line-of-sight transparency through strategy, OKRs, people and work … bringing Richard Rumelt’s battle plan alive.



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